Sheets, towels, robeshousewear, combining sustainable construction with heritage quality.

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Stay Cool
It might be tempting to turn up the heat, but Cleverly Laundry products respond better to washing and drying at lower temperatures. Wash below 40 degrees and don’t overload the machine. Then dry on the lowest setting. If rough is your thing, dry towels in the sun. Otherwise, keep them moving in a tumble dryer or in the breeze.

Avoid Shrinkage
To avoid unwanted shrinkage in the bedroom, Cleverly Laundry PJs are pre-shrunk. Everything else will shrink a barely noticeable 5% after the first wash. Relax, size won’t be an issue.

Stay Sweet
Too much detergent can cause musty smells and poor absorption. Fabric softener can reduce absorption too. If you notice either problem use half a cup of white vinegar in the fabric softener compartment of your washing machine. It will act as a natural softener and anti-bacterial agent too.

Stay Neat
If one of the terry loops should catch on something and pull, just snip the thread at the level of the terry loops. As it is a tightly woven fabric, it won’t cause any unravelling. Over time, with washing, the ‘pull-ability’ will reduce dramatically.

Before Getting Intimate
Always wash first. Cleverly Laundry towels and robes should be washed and dried before use to stabilise the fabric, reduce pull-ability and increase absorption. They may also shed some cotton fluff during your first few times together. This is normal with plush fabric and nothing to worry about.

Emotional Baggage
Cleverly Laundry denim bags are dyed in the traditional indigo technique. If you love your bag the way it is, wash it inside out with similar colours in cold water to maintain its colour and looks. Tumble dry on the lowest setting to prevent shrinkage, excess friction, and fading.