Keep these at the mountain cabin, beach getaway or in the car as your everyday towel. These towels will have you dry in minutes, soak up large spills or act as a picnic blanket at a pinch.

Before using your Cleverly towels, wash them according to the instructions on the label. These towels are made of high quality, woven fabric created specially by Cleverly. They will last a very long time and age beautifully with care. Washing before using stabilises the long loops. Take care not to catch the loops on sharp edges or rough surfaces. Any natural fabric is affected by chemicals. Try to avoid these coming in contact with your towelling. Even some face and body lotions and potions have the power to bleach cotton.

“This towel is about good times. I like it even more now after a whole summer of use and it’s a little worn in. I always lay it over the seats of my car after a swim, so the leather doesn't get damp driving home.” Emma, 37