Welcome To Our World
Cleverly Laundry is founded by an architecture graduate and art dealer driven to create glorious fabric-goods for modern lives.
Inspired by visual and tactile references from fashion, art and architecture, the building blocks of Cleverly Laundry are the fabrics and the construction details. The founders spent years developing their first two fabrics: terry towelling and a smooth flat cotton. They watched, learned and collaborated with textile experts on the ground in Portugal, to establish unique processes for CL’s own production.
Everything Cleverly Laundry makes get better with time and use: the goods become softer and evolve to a colour that is relaxed and covetable.
Scroll down to see a snapshot of the Cleverly Laundry mood board, reflective of the ever-changing one in the office. CL is inspired by ideas, people and places that, a lot of the time, have nothing to do with the things we make. Like Bill Murray, for example. If that sounds wild, don't be alarmed. Read on.
ARMIE HAMMER IN THE POOL FOR L’OFFICIAL USA